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Portfolio: Market Research and Analysis

A thorough understanding of your market and its unmet needs, as well as your own competitive strengths and vulnerabilities is necessary for identifying your opportunities and articulating your value proposition as well as defining your go-to- market strategies. I have provided the market and competitive intelligence to help position and grow a number of start-up companies.

 

 

 

StrionAir

StrionAir is a venture-backed company that provides air filtration and purification systems to commercial buildings including hospitals and secure government facilities. I provided the market intelligence that helped the company raise $11M in venture funding, as well as position its products and develop its vertical market strategies and go-to-market plans.

Gresham Computing

Gresham Computing builds software quality assurance products. I provided the market research that laid out a road map to developing a next-generation product and a spin-off business unit that serves a niche segment of the market.

Sterling-Rice Group

I provided the research to help this integrated marketing and brand development firm, whose history was firmly rooted in providing traditional marketing services to largely blue-chip type clients, develop an Internet business services offering to provide a new scope of services to a new segment of clients. You can view a report of my findings and recommendations here.

FastIdeas/iBelay

I provided the research, analysis and investor presentation development to support the formation of a new form of venture capital enterprise. This research contributed to a fund raising effort that secured $100 million in new business funding. View the presentation here.

 
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