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Technical Skills

I'm a hands-on marketing professional. I've challenged myself to learn a number of software applications that empower me to perform many of the basic tasks that would otherwise require a graphic designer, a website developer, or a desktop publishing expert. These skills have saved my employers tens of thousands of dollars that would otherwise have been spent outsourcing projects to specialists.

 

Macromedia Dreamweaver is a powerful tool for developing and maintaining basic websites, like this one, or the one I built for my most recent employer, www.strionair.com.
Macromedia Fireworks is a graphics manipulation program similar to Photoshop.It's useful for developing graphics for websites and a number of other visual communication pieces.
Adobe Illustrator is a vector-based graphics creation tool. It is widely used in the graphic design industry for developing artwork for logos and other graphics.
Adobe InDesign is a leading desktop publishing tool. I used it at StrionAir to make ongoing changes and modifications to our 30+ piece collateral library. Learning the application allowed me to modify documents as needed, without paying a graphic designer $75 an hour to make basic changes.

Through my work at SiteTechnician, a website testing, tuning and diagnostic site I created, I've also become particularly knowledgeable about search engine optimization. I understand how to help sites refine their target keywords and obtain top placements for their search terms.

 

 
 
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